A New Joe on the Block

He needs to understand what makes a coffee shop popular in United States c. Joe needs to know the coffee consumption pattern in United States. 2. What are the deliverables that an outside researcher should produce to help Joe with the Key decision? An outside researcher should be able to provide enough information through descriptive research about key problems faced by his client, â€Å"Joe†. The result should have information like right location for coffee shops; commercial areas might be more suitable for coffee shops than residential areas. Also what affects the popularity of coffee shop, whether it is the brand, services, price, products, consumer behavior and to what extent these variables have on the popularity of the coffee shops, and lastly, how often people consume coffee and what affects their consumption habits. 3. How relevant are the coffee taste studies cited above? Explain. Each study is relevant in its own way. The first two studies compared the four brands with different outcome. The study that surveyed 100 consumers form a small organics shop provides some insight into the behavior of some adamant coffee drinkers, part of which can be used in understanding the attributes of popular coffee shops. The other studies show different opinion about coffee taste preferences from different locations. All these can provide some kind of understanding about the competitor’s landscape. 4. What flaws in the coffee taste studies should Joe consider in trying to weigh the merits of their results? The flaw in the first two taste studies is that the conclusions are based on opinion of single person and not a random sample that could reflect consistent pattern among the target consumers. Research based on a single person is not as strong as it would be if it were to be based on more of the target population. The taste studies also reviewed a sample of 100 people from an organic shop, which isn’t the market Joe would be targeting for his coffee shop. 5. Briefly relate this situation to each of the major stages of the marketing research process. If Joe wants to conduct a business research, firstly he needs the objective in this case that would be what kind of coffee people in United States like and which is the best possible place for his coffee shop. Then he needs to plan a research design and a sample study. Collecting and analyzing the data comes next. Surveying would be the most appropriate in this case. After analyzing the data Joe or his researcher can produce a report to conclude the study. 6. Try to do a quick search to explore the question â€Å" are american consumer preference the same all across the United States ? Search in the internet shows that Americans choice of coffee is not much different than one another. It may differ a little in terms of place but most of them go for instant coffee and majority of coffee-drinking Americans go for franchaise coffee shop and are loyal to them. The biggest franchaise in America are Dunkin’ Donuts, Starbucks, Mcdonalds. 11% of American adults go to Dunkin’ Donuts. Where as 13% of American adults go to Starbucks. 7. Would it be better for Joe to do the research himself or have a consultant perform the work? From the report of the research Joe will decide where to open a coffee shop, what kind of coffee he should produce and where to produce. I believe a hiring a specialist is much more suitable option in this situation. 8. If a consultant comes in to do the job, what are three key deliverables that would likely be important to Joe in making a decision to launch the Cup of Joe coffee shop? The three deliverables Joe is looking from his hired consultant would be; which place would be best for his coffee shop, what makes a coffee shop successful and which combination of price and quality most people in that region like most.

Are available Supreme Court Decisions equipped to deal with emerging Essay

Are available Supreme Court Decisions equipped to deal with emerging technological advances - Essay Example The surfacing of new technologies used in fighting crime and the constitutional questions they raise warrants a new approach to these technologies in trying to protect individual rights while at the same time fighting crime. For the last few decades, the Court system has been struggling with the issue of technological advances and their constitutionality. Courts have not only been cautious of the role played by technological devices, but general public interest and maintaining the rule of law in every scenario. Technological advances involving the use of gun detectors, use of less lethal weapons, monitoring of email communication have sparked controversy all over the U.S. In addition, warrant requirements for searches/seizures in cyberspace have been delved into by the Supreme Court. Use of Gun Detectors Emergence of new technologies such as metal and gun detectors and the test of their constitutionality has led to a fresh overview of the functions of the handgun in the Fourth Amendm ent jurisprudence. Courts have always dealt with the issue of weapon searches as they have always been wary of departing from the constitutional requirement that searches can only be conducted in the presence of a warrant occasioned by probable cause. The Supreme Court’s decision in Terry v. Ohio showed a laxity to institute the prerequisite for conducting a search when the aim of the search is recovery of a hidden gun. The Supreme Court unwillingly relaxed this requirement with a view to uphold Terry’s rights according to the Fourth Amendment. The Supreme Court acknowledges that weapons searches and examinations of suspects holding illegal guns are paramount to protecting both the public and the police during street interrogations. In addition, the Court approved the â€Å"pat down’ system in determining whether a suspect is in possession of a handgun as it saw this system as a less intrusive way of conducting searches. We note that there are currently unlimit ed weapon searches places at points of entry such as airports and institutions including courthouses and schools. Gun detection in these places is on different contexts, but aims at achieving a universal goal, however, in the course of gun weapons searches, other contraband are discovered, which are later used as evidence against the defendants, even if a gun was not discovered (Johnson, p. 199). The current use of gun detection measures, which are deemed less invasive, such as pat downs are rather ineffective in detection, this warrants the use of metal and gun detectors based on less than probable cause, which has been approved by the Court. The Supreme Court advocates for the use of gun detectors that serve to distinguish those carrying a gun from those who are not while at the same time not providing any additional information on the person being screened. This will ensure law enforcers are able to detect concealed weapons while protecting civil freedom. In street interrogations , the Supreme Court on Terry v. Ohio exemplifies the Fourth Amendment as meaning that seizure or searches, based on probable cause, conducted without issuance of warrants are a violation of a person’s civil liberty and thus the search results are inadmissible in court. While the Court acknowledges that searches based on probable

Acquiring Business Communication Skills Necessary for Business Essay - 5

Acquiring Business Communication Skills Necessary for Business Graduates - Essay Example 112). However, when one delves on communication skills in the context of the business graduates, they need to realize that in the current time when the technology is poised to enhance the speed and urgency of business communication, business communication skills are expected to play a major role in influencing the career graphs of the future managers (Sigmar & Cooper 2011, p. S1). Thereby, this report intends to identify salient general communication skills and the form and scope they acquire in the arena of business communication, while proceeding to elaborate on the value of these communication skills and their role in the world of business. In the light of this analysis this report eventually facilitates recommendations aimed at helping the undergraduate students hone the specific business communication skills. The undergraduate students do need to bear in mind that the discipline of business communication happens to be a subset of the general communication, and hence, the proficiency that the business students acquire in business communication happens to be a great extent subservient to their expertise in the general communication skills. Thereby it will be pragmatic to consider the salient general communication skills, before proceeding to introduce the business communication skills. Verbal Communication- Verbal communication relies on the potency of the spoken word to convey meaning and content (Gallagher 2013, p. 58). They require the ability for using language in a clear, concise and straightforward manner Nonverbal Communication- It is a fact corroborated by many communication experts that nonverbal communication happens to be more important and complex aspect of communication (Gallagher 2013, p. 58). Nonverbal communication comprises of the use of body language and nonverbal cues in communication. Written Communication- Written communication is